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LOST IN TRANSLATION IN SCANDANAVIAThe packaging on a chainsaw in Sweden warns: "Do not try to stop chain with hands." A Copenhagen airline ticket office claims: "We take your bags and send them in all directions." Scandinavian vacuum manufacturer Electrolux used the following phrase in an American ad campaign: "Nothing sucks like an Electrolux." In a restroom in Finland, users are instructed: "To stop the drip, turn cock to right." When Kellogg's introduced its Bran Buds to the Swedish market, they encountered a problem with the name which, loosely translated, means "Burnt Farmer." "Ladies are requested not to have children at the bar" in a Norwegian cocktail lounge. A sign in the window of a Swedish furrier states: "Fur coats made for ladies from their own skin." |
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